The Carphone Warehouse has launched a new campaign promoting the fact it now offers online connectivity beyond its traditional base of mobile phones.

Created by CHI & Partners, the through-the-line campaign starts on 2 August with a stop-frame television ad, outlining "a brief history of communications". The ad is used to portray the philosophy that the

Carphone Warehouse will have the latest technology in-store as well as the staff to help customers.

The second spot, "there was a time", emphasises the brand's desire to cover the laptop and broadband market as well as mobiles.

This article was first published on Campaign Work


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