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Campaign Work, Thursday, 26 February 2009 01:54PM
Abbott Mead Vickers BBDO has launched a hard-hitting new ad campaign for Tower Hamlets Borough Council, in a bid to persuade young residents not to carry knives.
The 50-second execution is based on research revealing that you are more likely to be wounded by your own blade if you carry a knife.
This article was first published on Campaign Work