At the centre of the campaign is a a 60-second ad, directed by Brett Foraker, the RSA Films director and 4Creative chief, featuring images of blue lasers accompanied by a piano music soundtrack.

The TV campaign will be supported by an online activity created by RMM, Hi-Res! And Immediate Future Acknowledgement as well as in-store creative by WWAV Rapp Collins.

This article was first published on Campaign Work

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