In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
At the centre of the campaign is a a 60-second ad, directed by Brett Foraker, the RSA Films director and 4Creative chief, featuring images of blue lasers accompanied by a piano music soundtrack.
The TV campaign will be supported by an online activity created by RMM, Hi-Res! And Immediate Future Acknowledgement as well as in-store creative by WWAV Rapp Collins.
This article was first published on Campaign Work