AgencySaatch & Saatchi
ExposureUnited Kingdom and Europe
This TV ad campaign aims to remind adults how frightening it can be for an abused child with no-one to talk to; encouraging them to support ChildLine, a service provided by the NSPCC.
In one scenario a doll called Mandy sings, plays games and listens to the secrets of her friend Ellie who is punched by her mum. In another, a toy robot called Astrobot talks about how his mission to protect his buddy Joe who is often locked in a "dark place" by his dad.