WHO 'real estate' by DraftFCB Sydney

At a time when the Australian public's desire for celebrity news remains voracious, DraftFCB has created this print, TV, viral and ambient campaign for WHO magazine. The campaign features beautifully dressed young women who have become celebrity news addicts that languish around street corners and alleyways. This latest ad features a defeated-looking estate agent. Many of the houses in the street carry "For Sale" signs and the agency admits that when a newsagent opened recently the addicts moved in. He then gestures to an alleyway full of beautiful young women lying around in expensive dresses reading WHO magazine.