Pizza Hut is backing its new Triple Cheesy Bites pizza with a 20-second TV spot created by Wieden & Kennedy.

The ad shows four people enjoying the pizza in a Pizza Hit restaurant, but instead of showing the diners faces, the ad shows their hands racing to grab a slice of the pizza.

As they do so, a voicover intones: "Come on, release the cheese".

This article was first published on Campaign Work

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