Persil 'Mr Men' by Bartle Bogle Hegarty

Persil has struck a promotional partnership with Chorion, who licences the Mr Men characters, as part of a marketing campaign offering consumers free Mr Men toys across its detergent range.

The campaign, created by Bartle Bogle Hegarty, includes a 30-second ad and three 10-second versions, as well as posters and press ads.

The campaign marks the second sponsorship activity for the Persil brand, following a tie-up with the film 'Happy Feet'.