ExposureUnited Kingdom and Europe
Mother London has created a new campaign for Pot Noodle featuring two unlikely heroes in the form of Steve and Digger, who rap-off about all sorts of food-related things.
The campaign was inspired by the popularity of user-generated content normally found on websites such as YouTube. The campaign, which features two separate executions, was designed to have a worn "homemade" feel.
"Moussaka rap" is directed by new Hungryman recruit, Taika Waititi, the director of New Zealand art-flick 'Shark vs. Eagle'; it marks his directorial debut in advertising.