CBBC 'ident' by Red Bee Media

The BBC has revamped the look of its CBBC channel with a new logo and six idents that incorporate characters from some of its most popular shows.

The activity is intended to help CBBC build a closer relationship with its core audience of six- to 12-year-olds, and rival the bond they have with Nickelodeon and the Disney Channel, according to Charlotte Fuller, head of marketing and presentations for BBC Children's.

The identity will be rolled out from 3 September. It is the first time that the BBC has rebranded the channel since its launch in 2002.