Beechams 'battle of Brian' by Grey London

Beechams has launched a TV and outdoor campaign aimed at people who try to fight a cold and carry on as normal.

The 40-second TV spot, created by Grey London, attempts to present Beechams All-in-One as the most effective way to fight a cold, and more effective than taking paracetamol alone.

According to Beechams, 61% of people try to fight a cold and carry on as normal.