This Save the Children spot kicks off a three-year global campaign that aims to show how simple it is to save a child's life.

Called "clever", the ad focuses on micro-nutrient peanut butter, which can be digested by shrunken stomachs, meaning that it can keep malnourished kids alive.

The voiceover is provided by Thomas Turgoose, the child star from the award winning film 'This is England'.

There will be seven executions in total, each detailing a simple life-saving solution.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs