Australian ad agency BMF has produced a TV campaign that aims to make one of the most popular British meals a staple part of the Aussie winter diet.

BMF's new campaign for Meat & Livestock Australia heralds the start of the Australian winter with the message that a hearty Beef Casserole will keep you going

The 45-second TV spot launches down under this month. It is supported by a wider campaign that educates people on how to make a beef casserole, and will also be backed by point-of-sale activity.

This article was first published on Campaign Work

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