Australian ad agency BMF has produced a TV campaign that aims to make one of the most popular British meals a staple part of the Aussie winter diet.

BMF's new campaign for Meat & Livestock Australia heralds the start of the Australian winter with the message that a hearty Beef Casserole will keep you going

The 45-second TV spot launches down under this month. It is supported by a wider campaign that educates people on how to make a beef casserole, and will also be backed by point-of-sale activity.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs