ExposureUnited Kingdom and Europe
Starburst is rolling out a nationwide TV campaign to highlight the oozy centre of its new Choozers sweets.
The 20-second spot, created by TBWA\London, opens on some young teens sitting on a bench. By framing objects in the distance with their fingers, the teens pretend they are actually moving people around the park.
At the end of the ad, one teenager takes out a Choozer and positions it above a man's head in the distance. When he squeezes the sweet, the liquid centre covers the man with real red goo. A policeman begins licking off some of the goo and announces on his radio, "new Starburst Choozers, the chews that ooze".