AgencyBartle Bogle Hegarty
ExposureUnited Kingdom and Europe
Vodafone is backing its email and mobile broadband offerings with a second wave of advertising, as part of its "Make the most of now" campaign.
The 90-second TV spot, created by Bartle Bogle Hegarty, will also be shown as a 60-second version.
It shows the frustration of being tied to the office, with a voiceover by British actress Judi Dench and the track 'The End of the Rainbow' by Nancy Sinatra.
The ad was filmed in Milan by renowned French director Frederic Planchon.