The Training and Development Agency has launched a series of ads, created by DDB London, as part of its ongoing recruitment drive.

The films were shot over four days at the Petchy Academy in Hackney following a nationwide search to find four  teachers known for their innovative and inspiring teaching techniques.

The idea behind the ads was to show the teacher a real class in action in the style of an observational documentary. They end with the line "Turn your talent to teaching".

This article was first published on Campaign Work

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