AgencySaatchi & Saatchi
ExposureUnited Kingdom and Europe
Saatchi & Saatchi's latest ad for Visa features an abandoned naked man wading through the desert in a desperate attempt not to miss his marriage.
The man is shown running across a salt plain in Argentina, after being dumped as a stag night prank. On the way, he buys a ring, a suit and a haircut before arriving at the church on time.
The ad is intended to dramatise how Visa can take the hassle out of financial transactions.
The endline is: "Life flows better with Visa". It was directed by Antoine Bardou-Jacquet, and features music by indie artist Whitey.