Changing Faces 'face equality' by DDB London

DDB London has created this ad for charity Changing Faces to raise the profile of the issue of facial disfigurement.

The camera travels with a girl with a facial disfigurement showing how a variety of people react to her on her journey to work.

At the end of the ad her face is revealed and she says: "You might not notice what you are doing, but I do".

The ad was shot on 35mm film to give a cinematic, warm quality to the observational style.