VW 'ghostbusters' by DDB London

Volkswagen is promoting its sponsorship of independent cinema with a new campaign created by DDB London, based on the idea of being able to "see film differently".

In the "ghostbusters" spot, a film projectionist explains his reading of the 1980s comedy as a metaphor for the obesity crisis in the US, highlighting the fact that the hounds of hell emerge from a refrigerator and that the film's logo is a blobby white man with a cross through him.