Scotland is being positioned as the ideal get away from a busy city life in a new campaign produced by Coast.

The 90-second cinema ad, which was filmed on Barra in the Outer Hebrides, was directed by 'Girl with a Pearl Earing' director Peter Webber, whose family are from the Islands.

The ad is part of a £2.7m marketing campaign which also includes press ads in Empire film magazine and a dedicated website.

The cinema activity marks the first occasion on which VisitScotland has used cinema advertising in London, which is the target market for the campaign.

This article was first published on Campaign Work

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