JWT Paris has devised an innovative campaign to accompany the launch of the new Kit Kat, which is 35 years old this year.
The campaign, which begins with a short animated film, will develop a story over several months through a TV ad, website, games and events.
The intention is to create a strong interactive connection with the consumer based on the theme of the "Ultimate Break".
The 3D animated film encourages consumers to upload a video or storyline at a dedicated website and towards the end of the campaign French consumers will have the opportunity to win two trips into outer space.
Please allow time for the three-minute video to download.