Absolut Vodka 'in a perfect world' by TBWA\Chiat\Day New York

Created by TBWA/Chiat/Day/New York, the campaign will break in the US during the week of May 15 with a broadcast spot and print executions in June weeklies. The first U.S. print advertisement to launch is a photo of Times Square with iconic works of art installed in lieu of advertising. Other print executions include a factory emitting harmless bubbles instead of smoke, a pregnant man with his wife at a cocktail party and a politician proving his lies by his ever-extending nose.