WDMP wins Philips consumer lifestyle DM account

By Matt Williams, campaignlive.co.uk, Friday, 27 February 2009 11:30AM

LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle division after a pitch against undisclosed agencies.

Philips... picked WDMP

Philips... picked WDMP

The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme.

Philips's Consumer Lifestyle section incorporates a number of the brand's electrical products, including TVs, music centres and earphones.

Sandra Doyle, the head of CRM at Philips, said: "WDMP will be at the forefront of helping us to develop our CRM strategy. We have been impressed by its innovative customer engagement work and its excellent social media products."

 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs