The Week: Advertising news - LBi unveils digital PR unit, Friday, 06 March 2009 12:00AM

LBi has launched a specialist digital PR division to work across online media outlets, standalone digital PR campaigns and to help complement the digital marketing activity run by the agency.

The division, which will be based in the agency's new Brick Lane headquarters, will be led by Jill Lloyd, a former UK PR manager for Yahoo!. Initial clients include Volkswagen, the British Red Cross and the Starwood Hotel Group.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs