888casino calls ad pitch

888casino, the gambling site, is on the hunt for a creative agency to devise a campaign to reach UK and US consumers.

888casino: seeks a creative agency to target UK and US consumers
888casino: seeks a creative agency to target UK and US consumers

The pitch has emerged just one week after the UK Government announced a wide-ranging review of gambling advertising.

The brand, which is owned by 888 Holdings, has issued a written brief to agencies. It will select up to three agencies to see at pitch stage, which will take place in early April.

It is looking for an agency to launch a "high-visibility activation campaign" targeting UK and US audiences across TV, print and outdoor.

The company, which is headquartered in Gibraltar and listed on the London Stock Exchange, will offer agency fees of up to £30,000 and a production budget of £150,000, according to an RFI seen by Campaign.

Last week, the Government announced a wide-ranging review of gambling advertising.

As part of a four-point plan, CAP and BCAP will consider changes to their codes, the Advertising Standards Authority will review its enforcement action, the independent Gambling Commission will look at the marketing of "free bets" and "bonus offers", and the gambling industry will look at online activities including bingo.

Privately, ministers said they believed a tightening of the guidelines was most likely.

The brand 888casino has already fallen foul of the ASA. Several of its ads were banned last year; in November for misleading consumers over "best" claims, and previously in July for using images that appealed to children.

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