888.com 'bingo superstars' by Grey London

Grey has created a cross-media campaign for online bingo gaming site 888.com in order to attract a younger female audience.

The combination of 30 and 60-second spots features wannabe pop star Lucy on her rise from bingo star to superstar.

The campaign aims to inject a little glamour into a game long associate with old ladies playing bingo in their town hall on a Wednesday night.


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