MCBD scoops top accolade at BTAA with Hovis 'go on lad' spot

Miles Calcraft Briginshaw Duffy's Hovis "go on lad" scooped the the Thinkbox Award for Best Television Commercial of the Year at last night's British Television Advertising Awards.

Mother, which picked up a gold for its PG Tips "breakfast" ad, was awarded the Adstream Most Successful Agency of the Year Award.

VCCP and CHI & Partners also won two gold awards apiece for their Home Office binge-drinking awareness "binge female" and Britvic Drench Water "Brains" spots respectively.

Rattling Stick took the Panalux Award for Most Successful Production Company of the Year for the second year running.

The Chairman's Award for Outstanding Contribution to the Commercials Industry went to Traktor. For a full list of results, visit www.campaignlive.co.uk.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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