The manufacturer is running a coupon offer on 30m packs across products including Crunchy Nut Cornflakes, Bran Flakes and Fruit & Fibre. Consumers need to collect three coupons to collect a free packet of cereal.
The coupon promotion leads into Kellogg’s Wake Up to Breakfast campaign. The promotion, which launches in July, will include handing out free packs of Corn Flakes and pints of milk.
Both the coupon and Wake Up to Breakfast campaigns will be supported by TV advertising, created by Cheetham Bell JWT. Couponstar is handling the online couponing for both campaigns.
Kellogg's last on-pack promo was its 'adopt a monkey' campaign that ran on 22 million packs in January.
The push followed on from last year's 'win a day as a zookeeper' campaign. The Adopt a Monkey push is run in conjunction with wildlife charity Born Free.