"But it has. The bloopers reel is perfectly executed and moves the campaign on wonderfully. The humour is pitch perfect for the rest of the campaign. But its real genius is in cementing Aleksandr as a real character. I can't help but love him - even if he did ask my girlfriend out for a drink on Twitter." It was written and art directed by Matt Lloyd, Rich Connell and Clem Woodward, and directed by Darren Walsh at Passion Pictures.
Noel Bussey can't believe how much VCCP has improved the comparethemarket work: