Egmont launches new Playhouse Disney magazine

LONDON - Egmont, the specialist children's publisher, is launching a new monthly magazine, Playhouse Disney, which will draw heavily on content from Disney's television channels.

Playhouse Disney launches today (8 April), aimed at two to four-year-olds, with a cover price of £2.25 and print run of 100,000 copies.

Egmont said each issue of the magazine will have an educational theme and feature "to do" pages, which will include suggestions activities that parents can share with their children.

The magazine will take content from Disney channel's four main properties: Mickey Mouse Clubhouse, My Friends Tigger & Pooh, Handy Manny and Little Einstein, with each issue of having a branded covermount.

Alison David, commercial director at Egmont, said: "Playhouse Disney is an extremely reputable, safe brand that is universally endorsed by mums. We are sure our readers and their parents will love the variety of content and the fun activities offered by this brand new magazine."

BBC Magazines recently announced that it was to close three of its children's titles, Tweenies, Amy and Balamory magazine due to their falling circulations.



Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published