The World: Sydney - Coca-Cola forced to correct ads that 'mislead'

campaignlive.co.uk, Friday, 10 April 2009 12:00AM

Coca-Cola has been forced to run "corrective" ads in a number of Australian newspapers to clear up controversy surrounding its "myth-busting" campaign.

Last year, the brand ran a campaign that sought to dispel the notion that drinking Coca-Cola makes a person fat, rots teeth and is full of caffeine.

However, the Australian Competition and Consumer Commission took offence and its chairman, Graeme Samuel, said: "Coca-Cola's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay."

This article was first published on campaignlive.co.uk

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