Agency: Fallon London
campaignlive.co.uk, Friday, 10 April 2009 12:00AM
Last year, the brand ran a campaign that sought to dispel the notion that drinking Coca-Cola makes a person fat, rots teeth and is full of caffeine.
However, the Australian Competition and Consumer Commission took offence and its chairman, Graeme Samuel, said: "Coca-Cola's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay."
This article was first published on campaignlive.co.uk