Class of 2009
campaignlive.co.uk, Friday, 10 April 2009 12:00AM
Campaign's annual search for fresh Faces to Watch has produced a stunning roll-call of ambitious and hard-working stars preparing, and predicted by many, to take the ad world by storm.
KATHRYN ELLIS - Planner, Delaney Lund Knox Warren & Partners
Kathryn Ellis may have been employed at Delaney Lund Knox Warren & Partners for less than a year, but she has already worked on some of the agency's most prestigious accounts, such as Halifax and the Daily Mirror, and led the planning on a successful COI pitch.
The responsibility afforded to Ellis is justification of just how highly the agency rates her. "Kathryn is a natural at modern planning," Tom Knox, the DLKW joint chief executive, says. "She's hugely passionate about ideas and lives and breathes digital."
Ellis began her career at Tequila\ in 2004 as a graduate researcher, before moving to Dare. Working with high-profile clients, including ITV and Sony Ericsson, her talents impressed DLKW and it appears the agency has been extremely shrewd in snapping her up.
JO HAXLEY - Senior marketing manager, British Gas
We all know just how wrong a client can get the balance between challenging an agency, yet still being a good team player - but Jo Haxley appears to be someone who gets it just right.
Having spent her entire career so far working for British Gas, she has already been instrumental in leading a number of key campaigns and initiatives for the company. This has included launching the brand's "generation green" campaign, the company's first school programme, and the development of "flames", the most successful creative vehicle for British Gas so far.
Chris Jansen, the managing director of the Premier Energy Division at British Gas, says: "Jo has the rare ability to combine great thinking skills with an ability to just get stuff done."
KATIE GIBBS - Business development director, Iris London
Having joined Iris straight from Bath University in 2001, Katie Gibbs has shown a degree of passion and loyalty that has not gone unnoticed. In 2008, the agency made her its youngest ever board member, in recognition of the value she adds to the team.
As the business development director, Gibbs has helped her agency secure accounts including Hertz, ING and Volkswagen.
She also has significant responsibility outside of Iris as the chairman of the IPA 44 club, a body set up to inform and inspire individuals starting out in the advertising industry.
Steve Bell, the chief executive of Iris London, says: "Gibbsy is a rare breed. She has the perfect blend of gravitas, composure, intellect and likeability."
OLIVER COOPER - Associate director, MediaCom
Having joined MediaCom in 2002 from Media Audits, Oliver Cooper made such an impression at the agency that when he left to go to Manning Gottlieb OMD, Tina Digby, the MediaCom director of entertainment, did absolutely everything she could to lure him back.
"I could see that Oli was, without doubt, the future of the company," Digby says. "He believes that nothing is impossible and the clients who work with him rarely want to work with anyone else."
A degree in mathematics has helped give Cooper, 29, a meticulous eye for detail and his outgoing personality resonates with clients. His experience belies his age, and work on clients, including Sony Pictures and Sky, shows he has the ability and confidence to handle some of media's most high-profile accounts.
MICHAELJON ALEXANDER-SCOTT - Planner, glue London
Just five years into his advertising career, Michaeljon Alexander-Scott's planning experience has already spanned both the media and creative sectors.
Beginning life as a communications planner at Manning Gottlieb OMD in November 2003, Alexander-Scott eventually moved disciplines in May 2007 by joining CHI & Partners. A year at CHI whetted his digital appetite and, in April 2008, he moved across to glue London, where he earned his spurs by playing an integral role in landing the global Nokia account, as well as helping produce eye-catching work for Reebok and COI.
Jo Hagger, the managing director of glue, says: "Michaeljon has been a powerhouse of solid thinking since he joined. He has a formidable strategic brain and constantly comes up with great ideas."
HANNAH EVERSHED - Global search engine marketing director, Mindshare Worldwide
When Hannah Evershed left her native Australia to travel around Europe, she'd never really given a career in advertising a thought.
But after stumbling across an opening at the start-up Advertising.com while exploring London in 2000, Evershed rose rapidly through the ranks. In 2003, she joined Aegis as an account planner and worked her way up to global search director at the digital specialist Isobar.
Her talents were snapped up by Mindshare in September 2008 and her varied background is what Norm Johnston, Mindshare's global digital leader, thinks gives her the qualities needed to succeed. "She's very open-minded, constantly learning and adapting her thinking based on new ideas, insight and data," he says.
ANNA CREMIN - Research manager, Pearl & Dean
According to Mike Hope-Milne, the enterprise director at Pearl & Dean, Anna Cremin is something of a rarity in a research department, by being someone who really "gets" sales.
"Anna really understands the challenges facing brands and clients in a tough economic climate," he says.
Cremin had covered all bases in the research sector before finding her calling in cinema while at JCDecaux in 2006.
Two years later, she was snapped up by Pearl & Dean as its research manager and was given the task of running Movietalk, the company's online research panel.
Her talents have been quickly recognised by Wacl, which awarded her a grant towards a course in strategic management, as part of its Future Leaders scheme.
CHRIS GALLERY - Senior planner, McCann Erickson
By the age of 27, Chris Gallery managed to turn around the McDonald's flagging Irish business, insult the entire country with a Paddy Power campaign and get the British public involved in a dance-off live on national television.
"Where his mind starts and the job ends is anyone's guess," Nikki Crumpton, the chief strategy officer at McCann Erickson, says. "But that's what makes him such an exciting individual to work with."
Gallery cut his agency teeth at TBWA\Dublin before joining McCann Erickson in January 2007. Since then, he has become a key player on the agency's MasterCard account, and helped Xbox overhaul the PS3 in sales.
"I always feel like I fall back in love with the job after encountering Chris' thinking," Crumpton says, and that's high praise indeed.
STEVE GARSIDE - New-business executive, EHS Brann
When Mike Spicer arrived as the managing director of EHS Brann last year, there was one person in particular who caught the eye.
"I was amazed with Steve's passion and commitment for our business as well as the industry itself," Spicer says.
It may always seem to sound cliched when a "Face to Watch" candidate is praised for his "passion and commitment", but Garside's energy and dedication really is infectious, and he's already been proven to make a real impression on prospective clients.
He has played an important part in securing new-business wins for Orange, Homeserve and COI, and, at 23, recently became the youngest ever winner of the Direct Marketing Association's Young Spark award.
JONATHAN AEBERHARD - Business director, Ogilvy
We'll have to take the word of the Ogilvy Group UK chief executive, Gary Leih, that he's complimenting Jonathan Aeberhard when he calls him "Ogilvy's answer to David Cameron".
An Oxford graduate, Aeberhard began his six-year Ogilvy career by working as an account executive on Kimberly-Clark. He progressed through the ranks and his role in the victorious pan-European pitch for Chiquita Bananas convinced the agency to promote him to account director. He has since been promoted to business director on the Ford account, at the time making him one of the agency's youngest-ever business directors.
"Jon has a wise head on young shoulders," Leih says. "He combines a persuasive charm with a quick mind and has leadership qualities in spades."
NICK BAUGHAN - Business director, Mediaedge:cia
"An MD in the making" is the view of Nick Baughan's co-workers at Mediaegde:cia, thanks to a combination of sharp people skills and a clever business brain.
After joining MEC in 2006 as an account manager on the Danone and Wickes accounts, MEC sent Baughan on a secondment to BT, where he picked up valuable experience working in a planning consultancy role.
Returning to the agency with a renewed sense of purpose, Baughan effortlessly took over as the new-business director and played a major part in securing the Orange account and a number of COI wins.
Stuart Bowder, the head of strategy at MEC, says: "Nick is an unusual hybrid in that he completely understands how our own business ticks, as well as how clients work."
OLIVER WATERSTONE - Account planner, Miles Calcraft Briginshaw Duffy
Oliver Waterstone's passion for music landed him a role as a marketing assistant for Virgin Records after finishing university in 2003. This job was all it took for him to discover a passion for advertising and, in early 2005, he was snapped up by Miles Calcraft Briginshaw Duffy as an account executive.
Waterstone's confident and thoughtful demeanour, while working on accounts including Tetley and Debenhams, was enough to convince the agency that he was a star of the future and they had no hesitation in handing him planning duties on the P&O Cruises account, which was successfully retained last year.
"Oli is a fabulous planner and will undoubtedly be a star of tomorrow," Helen Calcraft, the chief executive of MCBD, says.
JADE TOMLIN AND LUCY-ANNE RONAYNE - Creative team, Work Club
Jade Tomlin and Lucy-Anne Ronayne received an almighty confidence boost when Work Club offered them a job three months before they'd even graduated. But it took them just one placement to convince the creative partner, Ben Mooge, that they'd be a credit to the agency.
"Lucy and Jade are a terrifying glimpse of the future advertising creative team. They understand the good old-fashioned truth behind a brand and its audience, while speaking digitalese fluently," he says.
These assets meant the pair had no problem being thrown in at the deep end and, in their first year, they led creative on work for Nokia and Pizza Express.
An integrated campaign to promote a new Dido album was particularly well received and their success to date was enough to convince the agency to hand them a major brief to relaunch the Nokia Connectors Programme, which goes live in August.
MARK BEACOCK - Designer, Lean Mean Fighting Machine
Mark Beacock's story is your classic entrepreneurial rise to stardom. After earning his stripes at Minneapolis College, he turned his obsession with pop culture into a critically acclaimed magazine. Next up was a year touring with his band, which included a live session on BBC 6 Music, before he took a chance Down Under at a graphic design company in Sydney.
Beacock's diverse experience struck a chord with Lean Mean Fighting Machine when he moved back to England in 2005 and he soon became the agency's second employee.
His work has been very impressive, including the Virgin Bets campaign, which won gold at Cannes, and a spot for Virgin Casino, which picked up a D&AD yellow Pencil.
Tom Bazeley, the LMFM founding partner, says: "Mark has been the design lead on pretty much every award-winner we've done, and he enjoys a near-legendary status in the office."
DARREN O'BIERNE AND JON MEATYARD - Creative team, Touch DDB
Darren O'Bierne and Jon Meatyard announced themselves to the industry in a big way in 2006 when their work for Listerine helped their agency, RMG Connect, scoop 15 awards, including gongs at the DMA and Cannes.
The pair followed this up with a good campaign to promote the ISP Awards, while their stunt for HSBC, which saw 5,000 origami pigeons flood Leicester Square, has won many plaudits in the industry.
The pair's obvious talent convinced RMG's outgoing creative director, Guy Bradbury, to take them with him as he moved to Touch DDB, a decision that Bradbury calls "an absolute no-brainer".
And Bradbury's faith has been rewarded, with the pair already instrumental in winning the Save The Children legacy account. Bradbury says: "Darren and Jon have maturity beyond their years, their attitude is infectious and they are a pleasure to work with."
FREDDY MANDY AND TIM MCNAUGHTON - Creative team, Rainey Kelly Campbell Roalfe/Y&R
Equally at home working on digital or traditional advertising, Freddy Mandy and Tim McNaughton have been identified by Rainey Kelly Campbell Roalfe/Y&R as one of the most innovative creative teams in the industry.
The pair have been friends since school but only began working as a team in 2007, when Mandy moved from JWT to RKCR/Y&R.
Working together, they flourished as a creative partnership and recent work includes an anti-knife crime campaign that was shortlisted at Cannes and Virgin Media Big Brother idents that were awarded "best in show" in The Independent. They also worked on the agency's successful Virgin Media pitch and the new BBC4 channel identity.
Mark Roalfe, the chairman and creative director of RKCR/Y&R, says: "Tim and Freddy are extremely determined and hard-working. They always come at problems in fresh and interesting ways."
PALOMA REED AND NICK O'BRIEN - Creative team, M&C Saatchi
This may be quite difficult to read for a few creatives who feel like they're "getting on a bit", but last year's fantastic Kronenbourg "culinary bubbles" ad was the work of a team not even in their mid-twenties.
Nick O'Brien and Paloma Reed, both just 24, met at an advertising workshop hosted by Dave Trott in September 2005. Still at university, they were already familiar with receiving honours, having both won their individual categories at the Global Student D&AD Awards.
The pair was soon offered a job by M&C Saatchi, where they immediately made a good impression picking up Creative Circle's "most promising newcomers" award.
Graham Fink, the creative director at M&C Saatchi, describes them as: "Fucked-up-passionating-excruciating-pizza-eating-salivating-lucky- breaking-post-it-noting-workaholics." They should take that as a compliment.
TONI SMITH - Managing director, The Viral Factory
At just 25 years of age, Toni Smith must be one of the youngest managing directors in the industry (and possibly the country). However, her tender years belie a competent maturity.
Under her leadership (she joined in 2006), The Viral Factory has begun to reap global acclaim and produced a number of inventive and successful virals, the biggest being last year's Diesel SFW XXX film.
Before joining The Viral Factory, Smith was at Lycos, where she started as a tea-maker in 2003.
By the time she left, she was the senior PR manager and had launched The Lycos Viral Video Chart, the first of its kind, to the UK market and then Europe.
Matt Smith, a founding partner at The Viral Factory, says: "She is one of the most tenacious, hard-working and humble people I have had the pleasure to work with. And she is wise beyond her years."
This article was first published on campaignlive.co.uk
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