Domino's fights back after 'disgusting' YouTube video
By Ian Darby, campaignlive.co.uk, Thursday, 16 April 2009 10:25AM
NEW YORK - Domino's has attempted to repair the damage done to its brand by YouTube videos made by two employees by posting its own YouTube video.
The pizza company has created a video featuring Patrick Doyle, the president of Domino’s USA, apologising for the incident and describing the steps the company is taking to ensure it doesn’t happen again.
Domino’s actions follow the posting of a video on YouTube featuring two Domino’s employees, Michael and Kristy, putting cheese up their noses and then on a pizza, among other things.
The original Domino’s video is currently unavailable on YouTube but had received close to one million views by Wednesday.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- SENIOR ACCOUNT MANAGER - Integrated Shoreditch Agency - Financial Services - £30-38k Judi Patton £30k-38k, Shoreditch, London
- Head of Inbound (SEO and Content) dmpeople Between £60,000 and £80,000 plus bonus and benefits, London
- Regional Shopper & Market Insights Manager Ball & Hoolahan £55,000 per annum, Asia
- International Trade Planning Manager Ball & Hoolahan £42,000 per annum, London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014