Carling Black Label 'dambusters' by WCRS

By John Tylee, Campaign Work, Friday, 17 April 2009 10:11AM

WCRS's Dambusters spot for Carling Black Label was a gem in what was a truly sparking campaign.

Not only has it been acclaimed as one of the funniest commercials of the past 40 years but won an elusive D&AD Black Pencil for its director, Roger Woodburn.

The commercial spoofs the 154 film classic about the World War Two raid on the Ruhr Valley dams by a squadron of RAF Lancasters and their bouncing bombs.

In the spot, the bomber is thwarted by some nifty goalkeeping from a Carling-drinking German sentry.

Because the commercial was only for cinema and because, at that time, video to film transfer quality was appalling, Wodburn had to resurrect some old film-based effects such as front projection and optical printers.

This ad was kindly donated by the Arrows Archive, which contains all TV ads nominated for the BTAA Awards since 1977. The archive is maintained by the History of Advertising Trust.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs