Aleksandr, the Russian meerkat mascot of comparethemarket.com, is joined by a nerdy sidekick, Sergei, in the latest TV spot of VCCP's "comparethemeerkat" campaign. The ad featuring Sergei, the head of IT at comparethemeerkat.com, breaks today (Thursday).
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By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.