The Week: Advertising News - Aleksandr lands sidekick

Aleksandr, the Russian meerkat mascot of, is joined by a nerdy sidekick, Sergei, in the latest TV spot of VCCP's "comparethemeerkat" campaign. The ad featuring Sergei, the head of IT at, breaks today (Thursday).


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YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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