Aleksandr, the Russian meerkat mascot of comparethemarket.com, is joined by a nerdy sidekick, Sergei, in the latest TV spot of VCCP's "comparethemeerkat" campaign. The ad featuring Sergei, the head of IT at comparethemeerkat.com, breaks today (Thursday).
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The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.
The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.