"Give yourself a good name" – this is a line about character. A man who gives himself a good name is a man who’s in charge of his life. Who sees his actions as part of a bigger picture. Who never lets the situation get in the way of his dignity. He’s a leader, plain and simple. But greatness is not a pedestal. It’s a verb. It’s a choice. And this campaign, and Heineken, reminds us of that. We can always aspire to be a better version of ourselves. And for those who do, we have a beer. A Heineken. A great beer for our greatest selves.

This article was first published on Campaign Work


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