The Work: New Campaigns - The World
campaignlive.co.uk, Friday, 01 May 2009 12:00AM
HP - POSTER - EUROPE
Client: Jean-Pierre Le Calvez, marketing and communication director, HP
Imaging and Printing Group
Creative agency: CLM BBDO
Writer: Vincent Pedrocchi
Art director: Cedric Moutaud
Planner: Brice Garcon
Photographer: Jean-Yves Lemoigne
Photographer's agency Carole Lambert
Retouching: Adrien Benard
Exposure: Print and outdoor in Europe
HP is highlighting the quality of its printers with a new print campaign, created by CLM BBDO in partnership with Goodby, Silverstein & Partners.
The campaign, photographed by Jean-Yves Lemoigne, will run in the International Herald Tribune's T magazine and trade press including Etapes Graphiques, Caracteres, France Graphiques and CB News, as well as outdoor.
In a bid to demonstrate the lifelike quality of the images produced by HP's printers, each execution depicts a real object, such as a baby and a horse, stuck on the wall where you would normally find a poster.
ESPN - MLB ON ESPN - US
Project: MLB on ESPN
Clients: Seth Ader, senior director of sports marketing; Alex Green,
manager of sports marketing; Shana Stephenson, co-ordinator, ESPN
Brief: From Baseball Tonight to Sunday Night Baseball, there's no team
of talent that brings fans the MLB quite like ESPN
Creative agency: Wieden & Kennedy New York
Writer: Josh DiMarcantonio
Art director: Eric Stevens
Planners: Neal Arthur, Seth Gaffney
Production company: Backyard
Director: Aaron Stoller
Editor: Tom Scherma
ESPN's team of sports journalists are showcased in a trio of 30-second spots by Wieden & Kennedy New York.
Buster "The Scoop" Olney, Peter "The Commish" Gammons and the newest member of the ESPN Sunday Night Baseball team, Steve Phillips, are each shown going to great lengths to bring viewers up-to-the-minute information on baseball and the sport's leading lights.
From licking the sole of one of the player's shoes to receiving news via carrier pigeon, these three baseball experts prove why they are the best in the business.
DENTYNE - BLOG SMOG - GLOBAL
Project: Blog smog
Client: Josette Barenholtz, marketing director, Cadbury Adams North
Creative agency: McCann Erickson New York
Writer: Craig Markus
Art director: Tracey Smith
Production company: Hornet Animation, New York
Director: Santa Maria (Josh Goodrich and David Hill)
Editor: Anita Chao
Animator: Mark Pecoraro
Exposure: TV, viral
Dentyne has launched a TV spot, called "blog smog", that parodies the plight of antisocial bloggers. Created by McCann Erickson New York, the ad is also being seeded virally.
The animated spot shows the catastrophic effects of a blogger, who spends all of his time indoors with his mouth closed, coming into contact with the public.
When he opens his mouth to converse with people, their heads turn puce and they keel over and die.
As the action unfolds, a voiceover asks: "Do you suffer from 'blog smog'? The rancid breath odour formed by working on your blog or whatever space page, alone, with your mouth closed all day?"
The ad concludes with the strapline: "Dentyne. Make face time."
DIESEL - ONLY THE BRAVE - GLOBAL
Project: Only The Brave
Creative agency: Sub Rosa
Art director: Bryan Hodge
Production company: Legs
Editor: Paul Snyder, Lost Planet
Audio Post-production: Ryan Price, Sound Lounge
Diesel has launched an online campaign promoting its fragrance Only The Brave, created by the digital agency Sub Rosa and produced by Legs.
The online experience, hosted at www.isbrave.com, features a triptych of films, which, when viewed all at once, link together through their visual imagery.
The central film acts as a narrative, while the others feature entirely separate storylines, one set in the woods and the other in an apartment block.
This article was first published on campaignlive.co.uk
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