Co-op reappoints Rocket and Rapp Media to handle £54m media account

Be the first to comment
Co-op: PHD Rocket and Rapp Media have retained £54m media account
Co-op: PHD Rocket and Rapp Media have retained £54m media account

The Co-operative Group, which includes supermarket chain Somerfield, has reappointed incumbents Rocket and Rapp Media to handle its £54m media planning and buying account.

Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business.

The review, which was called in April, was led by Patrick Allen, Co-op group director of marketing.

The businesses in the review included Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare, Priority Motor Group, Unity Trust Bank and Co-op Financial Services, which counts internet bank Smile among its brands.

Somerfield spent £12m on media in 2008, while the Co-operative Group spent a total of £43.4m, according to The Nielsen Company.

The decision to review the Co-op's media business follows its £1.6m acquisition of Somerfield in February.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published