Apple censors The Sun's Page 3 girls

LONDON - An iPhone app that aggregates content from 50 newspapers from around the world has been rejected by Apple on the grounds that The Sun's famous Page 3 girls are "obscene".

The Sun's saucy Page 3 girls too hot for Apple
The Sun's saucy Page 3 girls too hot for Apple

The app, Newspaper(s), developed by Makayama Media gives users access to content from newspapers such as The New York Times, Le Monde and The Guardian.

Makayama Media has removed The Sun from the app, which sells for £0.59 and included the Daily Mirror. Access to The Sun may be reinstated when Apple releases the iPhone 3.0, which will feature parental control to allow users to block material they consider objectionable.

Apple told Makayama that it "would be appropriate to resubmit your application for review once this feature is available".

The Sun has seen immense success with Page 3 girl apps in the past, with its desktop widget featuring Keeley Hazell hitting 10,000 downloads in four days when it was released last summer.

It features the scantily clad model clicking her fingers to alert users of new items in news, sport, showbiz and Page 3 feeds.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published