Loyd Grossman set for direct marketing push

LONDON - Loyd Grossman, the food brand, has launched a direct marketing and promotional campaign in an effort to increase sales.

Loyd Grossman
Loyd Grossman

Using the strapline ‘Why not put Loyd to the test tonight?', the activity will include an on-pack promotion, in-store work, an updated brand website and a promotional microsite.

The campaign, which begins on 11 May, has been devised by Haygarth and supports TV ads created by MCBD.

On-pack messages will direct consumers to the Loyd Grossman website, where they are encouraged to report their culinary experiences and upload recipes.

Visitors to the site will then be issued with e-coupons and entered into a prize draw to win a trip to Bologna, where the TV ads were filmed.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published