Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 08 May 2009 12:00AM
Speaking at the Fipp World Magazine Congress in London, McCall said: "More people are looking at how they can make money charging for content that costs a lot of money to make. I don't think we will be doing much content online in business to business unless we get money for it." She added that the traffic Google drives to news websites is "no longer a fair swap because we can't really monetise traffic in the way we were".
This article was first published on campaignlive.co.uk