Mastercard 'street party' by McCann Erickson

The Big Lunch, on Sunday 19 July 2009, is a national event designed to break down the walls of anonymity between British people.

For one afternoon, every single person will be encouraged to decorate their street, prepare a meal, go outside and interact with their neighbours.

It is hoped that the Big Lunch will lay the foundations for long-term intimacy between the people of Britain, as well creating a positive event in the British calendar.