E.On 'E.ON family cup final' by TBWA\London

Created by TBWA\London the campaign utilises augmented reality in a bid to bring families together. The campaign centres around website familyfootball.co.uk where users can get into the championship experience by holding a virtual FA cup.

In a new twist on the technology, users will also be able to replace the background with a backdrop of Wembley stadium and film themselves holding the cup while the commentator Clive Tyldesley enthuses about the winning team.

A print campaign, featuring the symbol needed to activate the technology, will drive consumers to the website.