Pepsico 'i can' by CLM BBDO and BBDO New York

The campaign launches with two commercial films that bring to life the idea of independence and youthful spirit.

VIDEO 1: Penguin. Created by BBDO New York. 

VIDEO 2: The Rising.  Created by CLM BBDO and directed by Daniel Kleinman.

The campaign will debut in Europe, before being rolled out to other regions worldwide.