Hovis sales up 6% since relaunch

Be the first to comment

LONDON - Premier Foods, the company behind the Hovis brand, has reported its group sales up 3% for the first quarter of the year.

Hovis was re-launched last year. It now holds a 25% share of the wrapped bread market and has recorded a 6% lift in sales year-on-year.

Hovis will launch a range of Hovis rolls this year. The product will be backed by an extensive marketing campaign that will carry on the theme of its ‘Go On Lad' ads which launched last year.

The company's Quorn brand is also undergoing a brand relaunch this year and will be backed by a new advertising campaign. The packaging for the product has been completely re-designed.

 

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Premier League gives lion a makeover as it waves goodbye to Barclays
Share

1 Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published