Warburtons first brand to partner Coronation Street's 50th anniversary

LONDON - Warburtons has become the first brand partner of Coronation Street's 50th anniversary, which takes place next year.

Under the deal, the bread brand is entitled to use an exclusive promotional logo, style guide and collateral for on-pack, TV, outdoor and event work. The logo was created by integrated agency BD.

ITV Global Entertainment plans to create a portfolio of promotional 'Best of British' brands from the FMCG and grocery sectors to support the year-long celebration. It expects to make further announcements regarding new partners in the coming months.

Following the deal with Warburtons, ITV Global Entertainment is expected to secure partners in the tea, coffee, chocolate and soap sectors, although other FMCG categories are also under consideration.

Coronation Street's 50th anniversary celebrations will centre on a theme of bringing families together. The show is currently sponsored by Harveys, the furniture store.

 

 

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published