Mercedes-Benz supports E-Class with push

Be the first to comment

LONDON - Mercedes-Benz will support the launch of its latest E-Class Saloon and Coupe ranges with an integrated campaign created by digital agency Weapon7.

The car marque will run digital, direct, point-of-sale and CRM activity from next month. The work will take the theme, ‘one of life's real pleasures', and explore the ranges' features and innovative design.

Mercedes-Benz will also set up a dedicated microsite that develops the ‘pleasure' theme through the use of a blinking eye. Each blink reveals another aspect of the E-Class, such as its safety features, emission levels and engineering.

The launch of the ranges will be supported by television, press and outdoor advertising created by Abbott Mead Vickers BBDO.

 

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published