Mercedes-Benz supports E-Class with push

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LONDON - Mercedes-Benz will support the launch of its latest E-Class Saloon and Coupe ranges with an integrated campaign created by digital agency Weapon7.

The car marque will run digital, direct, point-of-sale and CRM activity from next month. The work will take the theme, ‘one of life's real pleasures', and explore the ranges' features and innovative design.

Mercedes-Benz will also set up a dedicated microsite that develops the ‘pleasure' theme through the use of a blinking eye. Each blink reveals another aspect of the E-Class, such as its safety features, emission levels and engineering.

The launch of the ranges will be supported by television, press and outdoor advertising created by Abbott Mead Vickers BBDO.

 

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