Mercedes-Benz supports E-Class with push

LONDON - Mercedes-Benz will support the launch of its latest E-Class Saloon and Coupe ranges with an integrated campaign created by digital agency Weapon7.

The car marque will run digital, direct, point-of-sale and CRM activity from next month. The work will take the theme, ‘one of life's real pleasures', and explore the ranges' features and innovative design.

Mercedes-Benz will also set up a dedicated microsite that develops the ‘pleasure' theme through the use of a blinking eye. Each blink reveals another aspect of the E-Class, such as its safety features, emission levels and engineering.

The launch of the ranges will be supported by television, press and outdoor advertising created by Abbott Mead Vickers BBDO.

 

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published