Mercedes-Benz supports E-Class with push

Be the first to comment

LONDON - Mercedes-Benz will support the launch of its latest E-Class Saloon and Coupe ranges with an integrated campaign created by digital agency Weapon7.

The car marque will run digital, direct, point-of-sale and CRM activity from next month. The work will take the theme, ‘one of life's real pleasures', and explore the ranges' features and innovative design.

Mercedes-Benz will also set up a dedicated microsite that develops the ‘pleasure' theme through the use of a blinking eye. Each blink reveals another aspect of the E-Class, such as its safety features, emission levels and engineering.

The launch of the ranges will be supported by television, press and outdoor advertising created by Abbott Mead Vickers BBDO.



Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published