Thinkbox pushes power of TV in new campaign

By Staff, campaignlive.co.uk, Thursday, 28 May 2009 07:00AM

LONDON - Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium.

The TV spot, created by The Red Brick Road, breaks at 9.15pm on Sunday evening with a roadblock across dozens of commercial TV channels.

In the ad, a man visits a hypnotherapist and, when induced into a deep trance, reveals an amazing knowledge of TV advertising lines and jingles.

Impressions of famous ad characters, including the R White’s lemonade drinker and the Sugar Puffs Honey Monster, emerge from his subconscious.

View all nine of the original ads referenced in the Thinkbox spot

This article was first published on campaignlive.co.uk

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