Thinkbox pushes power of TV in new campaign

By Staff,, Thursday, 28 May 2009 07:00AM

LONDON - Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium.

The TV spot, created by The Red Brick Road, breaks at 9.15pm on Sunday evening with a roadblock across dozens of commercial TV channels.

In the ad, a man visits a hypnotherapist and, when induced into a deep trance, reveals an amazing knowledge of TV advertising lines and jingles.

Impressions of famous ad characters, including the R White’s lemonade drinker and the Sugar Puffs Honey Monster, emerge from his subconscious.

View all nine of the original ads referenced in the Thinkbox spot

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