Thinkbox 'it's funny how 30 seconds can last a lifetime' by Red Brick Road
Campaign Work, Thursday, 28 May 2009 06:30AM
LONDON - Thinkbox, the TV marketing body, is unveiling its first ever TV ad campaign to support the medium.
The TV spot, created by The Red Brick Road, breaks on Sunday evening at 9.15pm with a roadblock across dozens of commercial TV channels.
It features a man visiting a hypnotherapist who when induced into a deep trance reveals an amazing knowledge of famous TV advertising lines and jingles.
Impressions of famous ad characters, including the R White’s lemonade drinker and the Sugar Puffs Honey Monster, emerge deep from his subconscious.
The campaign is designed to demonstrate the power and effectiveness of TV advertising and targets marketing directors and media planners as well as attempting to create a wider buzz around TV advertising.
Thinkbox is paying for the campaign from its central budget at market rates.
View all nine of the original ads referenced in the Thinkbox spot
This article was first published on Campaign Work
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Recruitment Consultant Ball & Hoolahan £50,000 per annum, London
- SENIOR DIGITAL PROJECT MANAGER - AGENCY - £45K Salt £45000 per annum, London
- Planner Direct Recruitment £40,000 - £55,000, London
- Marketing Manager / In-House Marketing Manager Guru Careers £35 - 45k (DOE), Based in Southampton, Hampshire (SO14) - commutable from Eastleigh, Portsmouth, Salisbury
- Group M wins Vodafone's £600m media account
- Dare creates European Ryanair ads
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare