Thinkbox 'it's funny how 30 seconds can last a lifetime' by Red Brick Road
Campaign Work, Thursday, 28 May 2009 06:30AM
LONDON - Thinkbox, the TV marketing body, is unveiling its first ever TV ad campaign to support the medium.
The TV spot, created by The Red Brick Road, breaks on Sunday evening at 9.15pm with a roadblock across dozens of commercial TV channels.
It features a man visiting a hypnotherapist who when induced into a deep trance reveals an amazing knowledge of famous TV advertising lines and jingles.
Impressions of famous ad characters, including the R White’s lemonade drinker and the Sugar Puffs Honey Monster, emerge deep from his subconscious.
The campaign is designed to demonstrate the power and effectiveness of TV advertising and targets marketing directors and media planners as well as attempting to create a wider buzz around TV advertising.
Thinkbox is paying for the campaign from its central budget at market rates.
View all nine of the original ads referenced in the Thinkbox spot
This article was first published on Campaign Work
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Marketing Manager - GM Stopgap £180 - £210 per day, Hertfordshire
- Graduate HR Assistant Major Players £20000 - £22000 per annum + Benefits , City of London
- Organic Performance Director PFJ £50000.00 - £60000.00 per annum + excellent benefits, London
- UX & Conversion Specialist - Multi-Platform Devices ADLIB £30k - £35k, Bristol
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Watch: The Economist's interactive Nelson Mandela film