MediaCom has consolidated its relationship with Volkswagen by winning the dealership portion of the account, worth £2 million, after a pitch. The account was previously held by RLA. MediaCom has handled VW's media planning and buying for the past decade.
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.