Kentucky Fried Chicken starts worldwide MySpace search for its number one fan

New York - Kentucky Fried Chicken is teaming up with MySpace to find the world's biggest KFC fan.

KFC... new campaign
KFC... new campaign

The eventual winner will not only become the face of the brand alongside the company's iconic Colonel Sanders and appear in the next set of ads, but will also win a lifetime supply of KFC worth around £10,000.

To enter, people are asked to submit a video demonstrating why they are the world's number one fan to www.myspace.com/unthinkfc. The three finalists will be announced on 25 July and the public can begin voting on their favourite video on 1 August.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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